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Susanne Porter ABR, CRS, GRI
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Consumers Eager to Adopt Smart Home Automation

November 24, 2014 1:35 am

A recent survey conducted by leading luxury smart home technology company Savant® reveals that more than half of consumers in the United States believe that home automation will be an everyday features in less than 10 years, and nearly one-fourth say that the technology will be an everyday feature in less than five years.

The survey further found that control/ease of use (69 percent) and convenience (58 percent) were the most important features for consumers when purchasing a new technology. Cost savings (41 percent) and safety and security (35 percent) were cited as the two primary considerations among consumers for the adoption of smart home automation systems.

Other findings include:
- When considering the purchase of a new technology, consumers ranked the following attributes as very important:
  • Ease of use (37 percent)
  • Convenience (38 percent)
  • Seamless integration (28 percent)
  • Low environmental impact (24 percent)
  • Personalization (32 percent)
- Nearly half (47 percent) of consumers rate personalization as extremely/very important when purchasing new technology.

- Women (49 percent) are more likely than men (34 percent) to find low environmental impact as extremely/very important when making a technology purchase.

- Consumers 50 or older (77 percent) are more likely than all other age groups to find simple control/easy to use as extremely/very important when purchasing new technology.

- Consumers between the ages of 35-49, along with those aged 65 or older, are more likely than younger consumers (18-24) to rank “cost savings” as their top consideration when purchasing new technology.
Source: Savant

Published with permission from RISMedia.